As much as you would like it, creating converting landing page content is not exactly a piece of cake. It can be very tricky and take a while to properly establish. The problem sometimes is that having a nice design and a functional landing page is not enough. In spite of those, the page doesn’t convert. So what to do to gain more customers?
Luckily for you, we made a guide that will tell you some tricks you should try in order to turn your page to a high converting one. Keep reading, and you’ll find out.
- Add Testimonials
Do you really think that featuring heavenly pictures of happy people and talking about how good your business is will convince people on the spot? It would be easier if things went like that, but people rarely trust these things nowadays. After all, scammers can hide behind any corner, so people’s behavior is not really to blame.
This is why testimonials are such a great tool – they will let you feature the reviews given by former customers in an attempt to show others how reliable you are. If they send a picture using the product, or a “before and after” picture, even better. Make sure you consider testimonials and conversions will boost.
- Find Out Your Target Audience
There will always be a certain audience interested in a particular brand, meaning not all people are going to be interested, but rather a group of people. Therefore, you must find out which is your target audience, and then work to create landing page content for them, not for anyone else.
Knowing who these people are will allow you to implement proper stuff on your page, stuff that will convert. For example, people learn differently – while some prefer long-form content, others would rather watch a video. In addition, all images and written content on the page needs to be adapted in such a way that it converts.
So, make sure to do lots of research on your customers before working on a proper landing page content, and you’ll be able to grow the conversions.
- Make a Good Impression
If your landing page is full of irrelevant, boring information, the fact that conversions are very low is not exactly a surprise. Basically, the landing page is the first thing a customer sees when visiting your company’s website, so you don’t want to make a bad first impression and ruin everything.
In order to make a good impression, make sure to add only essential stuff to the page, like pictures, information and anything else that is sure to attract people.
- Focus on the Benefits
One mistake that many companies do on their landing page is focusing too much on the product and not enough on the benefits it has to offer. You don’t want to sound desperate and oversell your product, because it will only have the opposite effect. Instead, use your time to feature some of the benefits your product has to offer. This way, you’ll convince more people that your product is what they want.
Also, don’t forget that people care the most about themselves, so they have to know what they will obtain from trying out what you have to offer. This is why you must include it on the landing page.
You need to prioritize your audience’s needs if you want to successfully boost conversions through your landing page. Spend a lot of time building the landing page so that it build flow, and make sure you follow the tips in this post to succeed. But remember everything works better in combination, so read this impacts of social media essay so you will know how use social media with your landing page.